Honoring the Automotive Roots & Family History of
a Small Town Café

Client
Faye

Location
1616 Walnut St, Murphysboro, IL

My Role
Creative Director & Lead Graphic Designer

Building Context
Originally a car dealership, this building has transformed into destination coffee shop, restaurant and gourmet gift shop and is the sister to 17th St BBQ.

Goals
Create a cohesive brand identity that ties into the building’s automotive history and apply it to all brand touch points including signage, menus and printed collateral.

Outcomes
A logo system inspired by vintage automotive type, a color palette reminiscent of the 1953 Edsel Woody Wagon and custom signage including an exterior blade sign, directional murals, drive through window, vestibule and reception signage.

Interior: Space Architects
Sign Fabricator: Engraphix
Muralist: Lea Heller
Photography: Engraphix, Jeremy Kohm, Amy Mills,
Savanna Kathleen Photography

Project Spotlight: Reception Signage

Challenge: Create feature signage on existing wood wall behind the reception desk that ties into the automotive concept.

Solution: Ford headlights hand painted with the lettering "Faye All Day". Coordinated to have them powered into the wood wall to illuminate like they would in a car.

Design: Lumly Design Studio
Sign Fabricator: Engraphix