Client
Rolling Bones Barbecue

Location
Charleston, SC

My Role
Creative Director, Illustrator & Lead Graphic Designer

Context
Rolling Bones Barbecue is a community of meat and veggie lovers alike — providing BBQ tips, tricks, and tools to help you to become the hero of your backyard barbecue.

Goals
To create a brand identity and packaging for a collection of seasonings.

Outcome
This is a brand that doesn’t take itself too seriously and leads with a sense of humor, reminding their barbecue community to “go for it”... or as they say “roll the bones”. We went for a witty approach to the packaging with bold hand gestures and unapologetic illustrations that guarantee these rubs to stand out from the crowd.